7 Steps to Crafting the Perfect Email Subject Line That Customers Will Click

When it comes to email marketing, the subject line is crucial. It's the first thing your audience sees, and it determines whether or not they will open your email. In this blog post, we'll be exploring 7 steps for writing an email subject line that customers will click on.

Step 1: Keep it short

A subject line should be no longer than 50 characters. This is because longer subject lines are often truncated in the recipient's inbox, which can make them less effective. By keeping your subject line short and to the point, you'll be more likely to capture your audience's attention.

Step 2: Use keywords

Including relevant keywords in your subject line can help the recipient understand what your email is about and why they should open it. For example, if your email contains information about a new product launch, you might include the word "launch" in the subject line. This will help the recipient know that the email is related to a product they might be interested in.

Step 3: Be clear and concise

Using complex or vague language in your subject line can be confusing for the recipient. Instead, opt for simple, straightforward language that clearly communicates the main idea of your email. This will make it easier for your audience to understand what you're offering and why they should open your email.

Step 4: Personalize the subject line

Using the recipient's name or other personal information in the subject line can make it more engaging and relevant to them. For example, you might use the phrase "Hey [name], check out our latest offer!" This will make the subject line feel more personalized and increase the chances that the recipient will open your email.

Step 5: Create a sense of urgency

Using words and phrases like "limited time offer," "act now," or "last chance" can create a sense of urgency and encourage the recipient to open and read your email. This is especially effective if you're offering a special promotion or discount that will only be available for a limited time.

Step 6: Offer value

Make sure your subject line conveys the value that the recipient will get by reading your email. This could be an exclusive discount, valuable information, or a special offer. By offering something of value, you'll be more likely to capture your audience's attention and encourage them to open your email

Step 7: Test and optimize

To see which subject lines are most effective at getting your emails opened, test different variations. Use this information to continually improve and optimize your subject lines over time. By doing this, you'll be able to create more compelling subject lines that are more likely to get your emails opened and read.

Examples of Effective Email Subject Lines:

"Save 20% on your next order"
"Exclusive offer: Free shipping on all orders"
"Get the latest updates on our new products"
"Last chance to save on our top-rated products"
"Join us for a live Q&A with our experts"
"Limited time offer: Free gift with purchase"
"New year, new savings: Save up to 50% on select items"
"Don't miss out on our biggest sale of the year"
"Join our loyalty program and earn rewards"
"Thank you for being a valued customer – here's a special offer just for you"

These examples of email subject lines are effective because they are short, clear, relevant, and actionable. They also use strategies like personalization, a sense of urgency, and offering value to encourage the recipient to open and read the email. By following these principles, you can create email subject lines that are more likely to get your emails opened and read.

Bottom line

Creating a compelling subject line is an important part of an effective email marketing campaign. By following these 7 steps, you'll be able to write subject lines that are short, clear, relevant, and actionable. By doing this, you'll be more likely to capture your audience's attention and encourage them to open and read your emails.