Keywords for Best Subject Lines
The subject line of an email is a crucial element that can significantly impact the success of your email marketing campaign. It is the first thing that a recipient sees when they receive your email, and it can be the deciding factor in whether or not they decide to open and read your message.
Therefore, it is essential to choose the right keywords and craft an effective subject line that will grab the attention of your audience and encourage them to take action.
Keywords to improve email subject lines
When it comes to crafting an effective subject line, using the right keywords can make a significant difference in how well your emails are received by your audience. Some effective keywords to consider include:
"New" - This keyword can be used to highlight new products, services, or information that you are sharing with your audience. It creates a sense of excitement and can encourage recipients to open your email to learn more.
"Exclusive" - This keyword can be used to create a sense of exclusivity and make your email subject line more appealing to recipients. It implies that the information or offer contained in the email is only available to a select group of people, which can increase the perceived value of your message.
"Limited time" - This keyword can be used to create a sense of urgency and encourage recipients to open and act on your email immediately. It implies that the offer or information contained in the email is only available for a short period of time, which can motivate recipients to take action.
"Sale" - This keyword can be used to highlight special offers or discounts that you are offering to your audience. It is a powerful motivator for many people and can be an effective way to encourage recipients to open your email and take advantage of your offer.
"Free" - This keyword can be used to highlight free offers or resources that you are providing to your audience. It is a powerful motivator for many people and can be an effective way to encourage recipients to open your email and take advantage of your offer.
"Tips" - This keyword can be used to highlight helpful information or advice that you are sharing with your audience. It implies that the email contains valuable information that can benefit the recipient, which can increase the chances that they will open and read your email.
Creative subject line examples
In addition to using effective keywords, it can also be helpful to get creative with your subject lines to make them stand out in the crowded inbox of your recipients. Some creative subject line examples include:
Have you ever seen a turtle dance? - This subject line is intriguing and could pique the curiosity of recipients, encouraging them to open the email to find out more.
You’ve been Invited. - This subject line creates a sense of exclusivity and implies that the recipient is receiving a special invitation
The feature you’ve been asking for has arrived. - This subject line speaks directly to the interests of the recipient and implies that the email contains information that they have been seeking.
This will be our little secret. - This subject line creates a sense of mystery and could be used to promote exclusive offers or information that the recipient is not meant to share.
Please don’t read this email - This subject line is intriguing and could pique the curiosity of recipients, encouraging them to open the email to find out more.
The 3 things missing from your marketing strategy. - This subject line speaks directly to the interests of the recipient and implies that the email contains valuable information that can help them improve their marketing efforts.
Personalization in subject lines
Personalization can be a powerful tool in email marketing, and it can also be used in the subject line to make your emails more relevant and engaging to your audience. Some examples of personalization in subject lines include:
Stephanie, here’s our latest article about corgis! - This subject line addresses the recipient by name and speaks directly to their interests, making the email more personalized and relevant.
Brandon, download these animation tools. - This subject line addresses the recipient by name and speaks directly to their interests, making the email more personalized and relevant.
Nicole, have you seen our latest font options? - This subject line addresses the recipient by name and speaks directly to their interests, making the email more personalized and relevant.
High converting subject lines for retargeting campaigns
Retargeting campaigns are designed to reach out to people who have previously shown an interest in your products or services but have not yet made a purchase. Some examples of high converting subject lines for retargeting campaigns include:
Forget something? - This subject line implies that the recipient has left something behind and could be used to promote abandoned cart emails or other types of retargeting campaigns.
One more thing… - This subject line creates a sense of intrigue and could be used to promote additional products or services that may be of interest to the recipient.
Something from your wishlist just went on sale - This subject line speaks directly to the interests of the recipient and highlights a special offer that may be of interest to them.
Here’s that reminder you asked for… - This subject line implies that the recipient has previously requested information or a reminder and could be used to promote follow-up emails or other types of retargeting campaigns.
Your favorite items are now 20% off! - This subject line speaks directly to the interests of the recipient and highlights a special offer that may be of interest to them.
Bottom line
In conclusion, the subject line of an email is a crucial element that can significantly impact the success of your email marketing campaign. By choosing the right keywords and crafting an effective subject line, you can increase the chances that your emails will be opened and read by your audience.
On the other hand, a poorly written subject line can lead to a high rate of email bounces and unsubscribes, so it is essential to put thought and effort into crafting the perfect subject line for your campaigns.