Top KPI for Email Marketing to track in 2023

Top KPI for Email Marketing to track in 2023

Email marketing is evolving. What worked five years ago may not work today, and what works today may not work five years from now. As the landscape changes, so do the best practices for email marketing.

One thing that remains constant, however, is the need to track key performance indicators (KPIs). Without KPIs, you can't measure your success or identify areas for improvement. So, what are the top KPIs for email marketing in 2023? Read on to find out.

The Benefits of Tracking Email Marketing KPIs

Email marketing KPIs can seem like a lot to keep track of, but they’re important for understanding the success of your campaigns. By tracking KPIs, you can see which strategies are working and which need to be tweaked.

There are a number of benefits to tracking email marketing KPIs:

• See which campaigns are successful and which need improvement.
• Track ROI and understand your return on investment.
• Segment your list and target specific groups with personalized messages.
• A/B test different elements of your campaigns to see what works best.
• Track engagement levels and ensure that your subscribers are engaged with your content.

How to Track Email Marketing KPIs

There are a number of email marketing KPIs that you can track in order to measure the success of your email marketing campaigns. Some of the most important KPIs to track include:

Open rate

Open rate is one of the most important KPIs for email marketing. It helps you gauge how successful your email campaigns are and whether or not your recipients are engaging with your content.

To calculate your open rate, simply divide the number of people who opened your email by the total number of people who received it.

Click-through rate (CTR)

The click-through rate (CTR) of an email is a measure of how well your email campaign is performing. It is the percentage of recipients who click on a link in your email, divided by the total number of recipients.

A high CTR indicates that your email campaign is effective and that recipients are interested in the content you are providing. A low CTR could indicate that your email campaign is not effective and that recipients are not interested in the content you are providing.

Conversion rate

There are a number of different KPIs that email marketers can track in order to gauge the success of their campaigns. One important metric is the conversion rate, which measures the percentage of people who take a desired action after receiving an email.

There are a number of factors that can impact conversion rates, such as the quality of the email list, the effectiveness of the offer, and the clarity of the call to action. Testing different elements of your campaign can help you optimize your conversion rate and improve the overall performance of your email marketing efforts.

Bounce rate

The bounce rate for an email marketing campaign measures the percentage of people who open the email and then immediately leave without taking any action. A high bounce rate indicates that people are not interested in the content of the email or that it's not relevant to them.

If you're seeing a high bounce rate for your email campaigns, it's important to take a look at your content and make sure it's targeted to the right audience and relevant to their interests.

Unsubscribe rate

The unsubscribe rate is the percentage of subscribers who opt-out of receiving your email content. This metric is important to track because it can be an indicator of the engagement and relevancy of your email content. If you see a high unsubscribe rate, it may be time to reevaluate your email marketing strategy.

In addition to tracking general KPIs for email marketing, it's also important to track metrics that are specific to your business goals. For example, if your goal is to generate leads, you may want to track the number of new leads generated from the email campaign.

If your goal is to increase website traffic, you may want to track the number of clicks on links leading to your website. By tracking these specific metrics, you can get a better understanding of what is working and what may need to be adjusted in your email marketing strategy.

How to Track Email Marketing Campaign for B2B

Email marketing campaigns are a great way to reach out to potential customers and promote your product or service. However, it can be difficult to track the success of your email marketing campaign.

Here are some tips on how to track your email marketing campaign:

Set specific, measurable goals for your campaign

When setting goals for your email marketing campaign, it's important to make sure they are specific, measurable, and achievable. By doing this, you'll be able to track your progress and gauge the success of your campaign more effectively.

Some examples of specific, measurable goals for an email marketing campaign could include:
• Increase open rate by X%
• -Decrease unsubscribe rate by X%
• -Increase click-through rate by X%
• -Generate X new leads

Whatever goals you set, make sure they are realistic and achievable so that you can measure your progress and see the results of your hard work!

Use email marketing software or a marketing automation platform to track key metrics

There are a number of email marketing software platforms and marketing automation platforms available that can track key metrics for your email marketing campaigns. Some of the most popular platforms include MailChimp, Constant Contact, and HubSpot.

Each platform has its own unique set of features and capabilities, so it's important to choose one that will best fit your needs. Some things to consider include the size of your email list, the frequency of your emails, and the types of reports and analytics you need.

Once you've selected a platform, setting up tracking is relatively easy. Most platforms will provide instructions on how to do this. Generally, you'll just need to create a campaign and then add a tracking pixel or code to your emails. This will allow the platform to track opens, clicks, unsubscribes, bounces, and other important data points.

Monitor the performance of your emails over time

Email marketing is an important part of any business' marketing strategy. To ensure your email marketing campaigns are successful, it is important to monitor the performance of your emails over time. There are a number of key performance indicators (KPIs) you can track to measure the success of your email marketing campaigns.

Some of the most important KPIs to track for email marketing include open rate, click-through rate, unsubscribe rate, and conversion rate. Monitoring these KPIs over time will give you insights into which aspects of your email marketing campaigns are working well and which could use improvement. Adjusting your campaigns based on this data can help you boost your overall results.

Use A/B testing

A/B testing is a method of testing two different versions of an email to see which one performs better. This is an effective way to improve the effectiveness of your email marketing campaigns over time.

A/B testing is a great way to compare different email elements and see which ones perform the best. Try testing different subject lines, call-to-action buttons, or email content, and see which ones get the best results.

Engage with your audience by sending personalized, targeted emails

In order to engage with your audience on a personal level, it is important to send targeted emails. By sending emails that are relevant to your subscribers, you can show that you understand their needs and interests. This will make them more likely to open and read your emails, as well as click through to your website or take action on your call-to-action.

To further engage your readers, consider segmenting your email list so that you can send more personalized messages. By segmenting your list, you can send targeted emails that are more likely to be of interest to each reader. This will help ensure that your messages are read and acted upon, instead of being ignored.

Finally, don’t forget to measure the results of your email marketing campaigns so that you can continue to improve and refine your approach. Tracking metrics such as open rate, click-through rate, and unsubscribe rate will give you valuable insights into what is working and what isn’t. Use these insights to adjust your strategy and ensure that you are always making the most of your email marketing efforts.

Bottom line

Overall, tracking the performance of your B2B email marketing campaign is an important step in understanding how well your emails are resonating with your target audience and identifying opportunities for improvement. By using the right tools and techniques, you can optimize your strategy for maximum impact and drive better results for your business.

Deepsa AI is a marketing automation platform that offers a range of tools and features to help businesses manage and optimize their email marketing campaigns. Deepsa AI includes a range of customizable email templates that you can use to create professional-looking emails that align with your branding. Deepsa AI's advanced segmentation features allow you to create targeted email campaigns that are tailored to specific groups within your audience.